In a deal that underscores a Chinese home-buying spree, real estate website Zillow Inc. said it will partner with a Beijing firm to market U.S. homes in China.
The Seattle company said this week that it has joined forces with real estate website Leju, an affiliate of E-House China Holdings Ltd. The companies plan to launch a co-branded website this summer to offer Zillow's national home listings, data and more in Chinese.
"Brokers and agents with listings on Zillow are now able to reach Chinese home shoppers who are ready to invest in the U.S. market, with no additional cost or effort,” Errol Samuelson, chief industry development officer for Zillow, said in a statement.
Source: LA Times
The Seattle company said this week that it has joined forces with real estate website Leju, an affiliate of E-House China Holdings Ltd. The companies plan to launch a co-branded website this summer to offer Zillow's national home listings, data and more in Chinese.
"Brokers and agents with listings on Zillow are now able to reach Chinese home shoppers who are ready to invest in the U.S. market, with no additional cost or effort,” Errol Samuelson, chief industry development officer for Zillow, said in a statement.
Source: LA Times